In a bid to aid resellers with information on sales, marketing and support aspects of their business ICUK has launched The Support Lounge.
Resellers can now access sales and marketing literature designed to expose new business avenues and proven approaches to market.
The information ranges from making contact, objection handling, through to order collection, ready made order forms and order processing.
Additional marketing topics covered include blogging, social media, and white papers.
Neil Barnett, Business Development Manager, said: "This has been an enjoyable task to complete, working with our resellers and giving them something they can use and refer to daily.
"These tools complement the free one-to-one training we already provide, giving resellers something to reaffirm the concepts we cover."
The support element embraces all ICUK platforms including broadband, telecoms and web hosting.
It tackles common faults and provides resellers with suggestions, advice and checklists to help get the most from initial trouble reporting conversations.
Niall Higgins, Senior Support Technician, added: "Being on the front line with calls and emails, we receive a real mixture of faults and problems to deal with daily.
"The support documents are easy to understand and the checklists ensure that the really important details required to handle any fault can be captured instantly. Ultimately this leads to a quicker resolution time, and that's what we all want."