Elitetele.com has swooped on ex-Daisy Director Russell Horton who joins the business as its first Chief Operations Officer (COO).
The appointment signifies another important step in the expansion of Elite's board to achieve ambitious growth plans.
Horton brings a track record in starting, building and leading technology and telecoms businesses.
Horton said: "My aim is to ensure Elite continues to deliver excellent service to its clients as we grow the business and expand the range of products and solutions on offer.
"Elite's recent acquisitions bring complementary services for our client base, for example we have great expertise in depth in mobile now, so we are working on the best strategy to deliver these services alongside our historic portfolio to the benefit of our customers."
Horton has held senior positions at Daisy Telecom, Vodafone, and several telecoms resellers, he was also the founder and MD of a mobile phone staff benefits business.
Matt Newing, CEO of Elitetele.com, said: "Russell will fit in exceptionally well within the team and our culture. His wealth of experience in many different senior roles from CIO to MD means that whilst he's very technical, he's also very business minded.
"He'll certainly bring a fresh new outlook to the Group. His role is crucial to the direction and development of our company and I'm pleased to have him on board."