Imperva in WAAP and Data Security Push

 Cybersecurity company Imperva is making its Web Application and API Protection (WAAP) and Data Security offerings more accessible to mid-market businesses through a channel-first scheme it claims can help resellers grow.
 
A new self-service trial will give end-users protection to assets across web, applications and cloud database environments and the contacts generated through the program will be given to the contact's preferred reseller, or to an Imperva-recommended partner.
 
Barnaby Wood, Senior Manager, EMEA Channel Programs, Imperva said: “Throughout 2020, Imperva experienced growth in acquiring new customers in the mid-market, driven by our channel partners who took the opportunity to replace alternative application security vendors with Imperva.
 
“Our partners value our channel-first strategy which eliminates the needless competition and frustration they experience working with alternative vendors that deal direct.”
 
The channel-first go-to-market strategy will launch with an incentive scheme for participating partners.