Tech distributor Exertis has appointed Phillip Turner to the newly created role of Global Head of Voice of the Customer, reporting to Neal Johnston, Global Operations MD.
Turner will be responsible for developing the voice of the customer vision and strategy, as well as taking ownership of the customer feedback model including data analysis and insights.
Turner joins from IG Design Group where he spent four years, most recently as MD of its licensing business. Prior to that, he was Business Development Director at office supplies distributor Spicers.
“Voice of the customer initiatives represent a huge opportunity for driving loyalty and increased sales by focusing on customer needs, expectations and service," stated Turner.
Johnston added: “As Exertis expands on a global basis, it’s now more critical than ever that we listen to our customers and use their feedback to influence our go-to-market strategy.
"In a competitive market, customers demand a personalised experience and really knowing and understanding our customers is critical."