BNS Distribution has partnered with Comms Express as its first UK online sales channel.
The distributor for Grandstream Networks products now offers customers an online ordering facility for the Grandstream Wi-Fi product range and a selection of IP phones and network products.
BNS Distribution Sales Director Less Sinclair said: “The buyer’s decision‐making process has changed dramatically in recent years. They are conducting extensive research online before ever speaking to a sales person.
"Buyers are also making more direct purchases online and via their smartphone, never making contact with our traditional reseller channel.
"We are confident this development will increase our market reach while having minimal impact on our existing channel.”