The greatest show on Earth

It's the greatest show on Earth: 10,500 athletes representing more than 200 countries, 34 venues, 8.8 million tickets and around 20,000 members of the press expected to attend the London 2012 Olympic Games, writes Maggie Kennedy, Head of Partners, O2.

It's really important to think about business readiness so that customers will continue to receive great service during unprecedented times of mobile demand. Take a look at your business through an Olympic lens! I'd like to share with you some examples of how we've been preparing:

A first for networks: We've invested heavily in the UK network to ensure customers get the best possible coverage, with 371 new antennas installed on the Olympic Park alone.
It's all in the training: We recently held a Flexi Working day at our Slough head office, which successfully tested the business's ability to operate should employees not be able to make it to site (which is close to the Olympic rowing venue at Eton Dorney). 3,000 people worked remotely for the day.
Celebrating sporting spirit: Our Athlete Development Programme enables employees to understand and celebrate the spirit exhibited by elite athletes. And the athletes are able to develop their management skills here at O2.

The games are going to be great for the nation and we all need to be confident that we will continue to deliver great service to our customers. But we need to remain respectful of sponsor rights.

With the eyes of the world on London, and a start date which won't slip, we have been putting masses of energy into making sure we're ready for the biggest multi-sport event in history.

Have you? Drop me a line at

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