Distributor Mainline Digital Communications has teamed up with BlackBerry and Everything Everywhere to provide its dealers with a package of training, bonuses and support.
The distributor is hosting four exclusive BlackBerry training sessions throughout July at locations across the country. The sessions cover key sales topics such as understanding customer needs and overcoming sales objections, as well as providing dealers with a detailed review of the BlackBerry product portfolio.
Dealers who attend these sessions will automatically qualify for an additional bonus of £20 on the BlackBerry Bold 9790 and £12 on the BlackBerry Curve 9320 for each new BlackBerry business or consumer connection or upgrade.
Mainline is also providing dealers with access to BlackBerry WebEx training throughout July. Half-hour webinar sessions are taking place twice every Friday, with a specific BlackBerry topic covered each week, as well as up-to-date news and information from the handset manufacturer.
Complementing the training programme and to support sales activity, dealers will also receive a free car kit cradle worth £29.99 for every BlackBerry handset purchased in July.
Dealers can also download from the Mainline website a dual-branded sales tool-kit, which consists of a range of marketing collateral for in the showroom, on the road or online. "The training, bonus and marketing initiatives are a great way to help our dealers to generate sales and additional revenues," comments Andrew Boden, Mainline's managing director.
Mainline has also launched a three-month lead generation campaign for its top ten performing dealers. The BlackBerry-focused telemarketing programme will target businesses throughout the UK and aims to generate quality new sales leads.