Tablets strong in business segment

Sales of tablets through business channels in Q2 showed a 15% increase to 55% of total sales compared to 40% during the same quarter a year ago, says IT market research firm CONTEXT.

The UK saw the biggest spike in tablets sold to corporate buyers with business sales of the iPad climbing from 34.5% in Q2 last year to 63.5% this year.

In Germany, sales of all tablets through business channels increased from 46.9% in the second quarter of last year to 51.2% in Q2 2012, while France also saw growth in tablets sold to business from 48.2% to 58.4% during the same time period.

"Apple continues to dominate this arena, as they do across consumer markets. This is largely due to the company's strong engagement with corporate resellers and marketing campaigns focusing on the potential business uses of the iPad around versatile applications that can keep mobile workforces connected", says Salman Chaudhry, mobile computing analyst at CONTEXT.

CONTEXT expects further increase of tablets in business segment. Also, it predicts that some businesses might be looking at Windows 8 as an operating system.

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