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The ice bucket craze has gone viral globally and no doubt there will be many pictures and videos of comms and data folk taking the challenge in the next few weeks.
We would love to show them all, but regrettably our space and bandwidth is limited so we'll let Facebook and You Tube take the strain.
However, as a supporter of our charity Sparks, we have nominated Rainbow Group MD Dave Corgat to represent all the brave souls in our industry who will endure the icy humiliation in the days ahead.
Here's a picture of his chilly dowsing which caused great hilarity at the Rainbow's HQ in Kent.
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