Significant market gains made by Westcoast's cloud computing division have prompted the IT distributor to add voice to its portfolio via a new partnership with cloud telephony provider NFON UK. Westcoast says that cloud services are playing a far bigger role in IT reseller businesses and that the NFON UK link-up enables them to seamlessly move to voice.
NFON UK MD Rami Houbby said: "The shift to cloud telephony is a natural next step that provides IT resellers with a fast track entry into the world of voice.
"There is a huge market appetite for the streamlined delivery of cloud-based telephony, an out-of-the-box solution that IT channel partners can easily train themselves on.
"Previously, the entry barrier into voice was high, but cloud telephony is easy to deploy and maintain, plus it offers benefits in terms of building customer loyalty and enabling long-term predictable annuity revenues for minimal investment."
Mark Davies, Cloud Services Director, Westcoast UK, added: "Adoption of our cloud computing products has been increasing at such a phenomenal rate that we felt the market was ready for us to make the first step into voice through this partnership with NFON UK.
"Cloud telephony complements our product set and company ethos. We anticipate that this will be popular with our partners and their customers."