Vodafone and ip.access have launched consumer based presence services following a successful deployment of ip.access' presenceCell across multiple locations in Turkey.
presenceCells fit within operators' privacy and permissions frameworks to capture user location and identity information from mobile devices and direct it to approved value added services for a wide variety of business applications. The high quality data captured by the presenceCell monetises Vodafone's spectrum assets and provides retail intelligence in a uniquely valuable way.
The first stage of this growing deployment saw Vodafone roll out presenceCells across its stores in Turkey. The technology enables Vodafone to recognise customers as they enter the store and so provide a personalised service to each individual customer. Stage two of the deployment will now see the proliferation of presenceCells into third party retail and m-commerce locations.
"This innovative collaboration is particularly exciting for us, as it's the first commercial proof point within the Vodafone Group for this high value monetisation model," explains Rob Jones, Senior Vice President Worldwide Sales & Operations, at ip.access.
"We see continued strong interest across the market for our presenceCells offering with a particular emphasis on delivering secure mobile payment capabilities with the introduction of Closed Loop Authentication."