TeleWare has launched a new recruitment initiative to find a select number of strategic partners operating in key verticals.
The existing partner network incorporates mobile operators, service providers, application providers and vendors.
CEO Steve Haworth said: "We're looking to work with partners, particularly in the finance, professional services, retail and healthcare space, that share our ambition and vision to transform business performance by focusing on improving customer experience, employee productivity and if applicable, ensuring regulatory requirements are met."
A new partner programme includes margins and incentives opportunities plus product training updates, marketing and sales enablement support.
"The market is changing fast and the impact of Microsoft Lync has been enormous," added Haworth. "Being at the forefront of these market changes is crucial to ours and our partners' growth.
"We want to create long-term value driven partnerships that help to transform the businesses of our clients."