IT distie Tech Data has announced an expansion of its strategic alliance with Extreme Networks. Under a new deal, it will offer additional customer resources, technical support and more sales training options for its channel.
Tech Data's Advanced Infrastructure Solutions (AIS) division offers access to Extreme's Networks data centre solutions portfolio, and with new educational training and resources for Extreme's resellers, Tech Data will offer webinars, customised support as well as assistance in how to best leverage Extreme Networks' networking and wireless solutions.
In conjunction with Extreme Networks, Tech Data will continue to provide product inventory management, channel recruitment and business development initiatives through its TeleSmart services and TDAgency, Tech Data's in-house channel marketing services agency, it says.
"This announcement is another step in accelerating our long-standing strategic alliance with Extreme Networks," said Chuck Bartlett, senior vice president, AIS at Tech Data.
The nature of competition within the industry has changed shape significantly. We are now competing with non-traditional rivals such as Microsoft. We also have established providers from the US moving into the UK.
Steve Tutt, Marketing Director at Vanilla IP