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Softcat has appointed James Baker as Alliance Director. The former EMEA product management head at Insight joins Softcat in two months and will be responsible for partner strategy, relationships with several key vendors, business support and marketing.
Baker's previous experience also includes Veritas and Symantec.
"James' appointment is a huge boost for us. His reputation precedes him, he's a well-known talent in the industry and already knows several of the other Softcat directors," said Colin Brown, Softcat's Managing Director.
"As a member of Microsoft's global Partner Executive Board, he's bringing with him a network of senior contacts and years of experience managing business relationships."
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