SAP, which claims to be the world's third largest independent software manufacturer, has announced its new 'Cloud Accelerator Programme', a global initiative to help partners expand their cloud businesses.
Accordxing to SAP, members of the initiative will receive support developing and executing a digital marketing plan, the allocation and results-driven spend of business development funds, the expert guidance and active participation of a partner marketing advisor and more.
A spokesperson said the SAP partner's co-funded marketing plan will be put into action throughout the year, to build pipeline, gain new customers, and expand the potential of a fast-growing cloud business.
Any company with a strong commitment to invest in the cloud, demonstrated through a business plan which outlines a yearly target to grow their SME cloud business by at least 50 percent, can qualify for the program.