SAP has extended its reach to SMBs with the launch of a new Solutions Group.
SAP plans to create cloud applications, powered by SAP HANA, specifically for SMBs.
The new business unit will be led by Dean Mansfield who has over 20 years of expertise in software-as-a-service industry and his past experience includes six years at NetSuite. In his new role he will be responsible for end-to-end operations of a new division as well as for an execution of the strategy.
Mansfield will also lead SAP's Business One application portfolio, which will continue operate through the Global Partner Operations organisation.
"SMBs are playing an increasingly important role in the global economy and at the same time are increasingly interested in leveraging advanced technology," said explains Ray Boggs, vice president of SMB Research, IDC.
"We're predicting record worldwide SMB IT spending that will top $680bn by 2018, with exceptional gains in key regions and across key technologies as SMBs are being transformed through the use of mobile devices and cloud computing. The opportunity for firms to sharpen their products, refine distribution strategy and appeal to new customers has never been greater."