Purple, the intelligent spaces company, has partnered with Wi-Fi services provider Haptic Networks, a specialist in public access Wi-Fi with deployments in the town centres of Wallingford, Oxfordshire and Northampton.
Purple has expertise in social Wi-Fi, analytics and marketing, with deployments in over 70 countries.
Its 'Intelligent Spaces' approach provides real-time analytics and marketing for venues and businesses that want to engage with visitors, optimise the use of physical spaces, and utilise the wireless infrastructure to generate ROI.
Purple first joined forces with Haptic Networks to provide Wi-Fi services to Moray Council in Scotland and the King's Cross Public Wi-Fi contract in London.
Following various high profile wins in the leisure, hospitality, healthcare and public spaces vertical sectors, Haptic Networks has achieved Certified Partner status with Purple. It is now operating across UK, EU and UAE, offering secure, family-friendly Wi-Fi with data collection for analytics and reporting functions.
Gavin Wheeldon, CEO at Purple, said: "Our partnership with Haptic Networks has already proved to be a success with joint contracts delivered and a range of upcoming opportunities.
"Our two teams are closely aligned in terms of our approach to services and our vision of the market. We look forward to building a successful long term relationship."
Mark Bartley, CTO at Haptic Networks, added: "We selected Purple primarily due to its approach to data ownership. We believe that customers providing Wi-Fi services to their visitors and residents should have full access and control of any data collected through the service rather than this data being retained by the service provider."