Pure Data Group, the umbrella company for Pure Data Solutions and Servatech, both acquired in 2014, has rebrand to The Pure Technology Group and signalled its intent to pursue more acquisition targets and double revenues within three years.
Cliff Fox, COO, commented: "The different names and identities were causing confusion among our customers so we decided to unify our brand and embark on a new strategy."
As part of the company's new push for growth it has recruited 14 additional employees in the past nine months, including the appointment of Gary Saunders as Sales Director in August.
"We have made some key hires and are looking to grow our capability," Fox added. "It is all about having the right talent, from both a commercial and technical perspective."
The recruitment drive boosts the firm's overall headcount to 89 staff members.
"Acquisitions and organic growth will see our numbers grow to approximately 150 in the next three years," stated Fox.
"We don't want to be the biggest company in the world but we have great ambition and a well constructed and achievable strategic plan."
He aims to generate £40m-plus revenues within three years, doubling its current £20m revenue rate.
"Acquisitions are a big part of our growth plans, with 11 potential deals currently in discussion and three or four in advanced talks," he added.
"There is going to be much more activity in large enterprise and SME cloud over the next 24 months, so acquisitions in this space will be important.
"We also want to extend our geography, so a southern-based company might be of interest."