Pure Storage, the flash enterprise array vendor, has announced the formation of a new international partner advisory board, the Pure Storage Partner Advisory Council (PAC). The company also unveiled changes to its Pure Storage Partner Programme (P3), including new partner tiers, expanded benefits, training tools and support features.
In its first full year of channel operations, the company signed more than 100 partners worldwide and achieved over 125% consecutive quarter-over-quarter (QoQ) channel growth.
"Today's businesses are increasingly deploying new technologies such as cloud solutions and virtualisation which are putting a strain on their existing storage infrastructures. They are looking for cost-effective storage solutions that will meet their need for quick access and enable them to process more transactions and accelerate their applications and services," said Dan Hayden-Hammond, Sales Director, Viadex.
Pure Storage first announced its plan to be 100% channel focused when it launched in August 2011. The company has expanded its international footprint, securing strategic partnerships with resellers across the EMEA and APAC regions, including Softcat in the United Kingdom and Antemeta in France.
"Flash storage is gaining acceptance as a mainstream medium now, and not just for performance gain. The channel needs to be prepared for this and should look to identify those storage vendors who can demonstrate a definite capability to support such workloads in a highly performant manner, at a cost-effective price point," said Clive Longbottom, Founder and Service Director, Quocirca.