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Developing bespoke sales and marketing plans per vendor and ensuring staff are fully educated about products has again paid off for Purdicom which bagged the Ruckus Distributor of the Year gong for northern Europe.
This approach has seen particular success with the Ruckus ICX range, noted Purdicom's Director of Sales and Marketing Steve Kent.
"Continuous training ensures the sales team know their products inside out and can advise with authority," he said. "We've got exciting plans and I expect to see a 20% increase in sales this year."
Kent also attributed Purdicom's growth to reseller support in project planning, installation, training and marketing.
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