O2 Business has adopted a new partnership approach for its direct and distribution network that marks a big departure from its familiar modus operandi. From 1st April next year O2 Business will work with fewer direct partners, those who are more likely to win and retain high value business. The O2 Direct Partner Network will replace the existing Centre of Excellence programme, and the move reflects 'the need to evolve in an increasingly digital marketplace', said the firm.
The new programme will see O2 Business focus on developing deeper relationships with selected direct partners and key distributors.
Jason Phillips, Head of Partners for O2 Business, said: "The new O2 Direct Partner Network marks the biggest change to our partnership approach in the last five years and we're excited to bring this initiative to market.
"I am confident that this programme will give O2 Business and its partners the agility and flexibility to deliver mobility and digital solutions."
The O2 Direct Partner Network has four key components: O2 Exclusivity (new extended five year contract with additional revenue share and a range of benefits for exclusive partners); Excellence Awards (£8m investment in incentive payments over the next three years for the best partners, with two new annual awards focused on the customer and digital excellence; new commercials and a bigger dedicated support team.