MSPs are under growing pressure to meet rising demand for IT managed services or face losing out to rivals, according to a ConnectWise report.
The research, conducted among decision makers at MSP firms based in the UK and Australia, reveals that while over half had experienced increased customer demand for managed services in the past 12 months, 43% say fast-paced growth is already proving too much for their organisation which is having to take short cuts to keep up with the pace of demand.
"The race to the top of the MSP sector is already underway and MSPs will have to develop, innovate and adapt to ever changing technological and business conditions as fast as they can, if they want to keep up," said Greg Lalle, VP, International Sales & Strategy ConnectWise.
"But in the rush to scale up service delivery organisations must not lose sight of the fact that building a sustainable and profitable business is also dependent on identifying the right solution strategy and maintaining a strong customer focus."