A high profile exec from the mobile industry has joined network integration specialist Telindus as Client Director of Mobile.

Mike Bowerman, who has 30 years in the mobile industry under his belt, brings proven experience in successfully launching challenger offerings in the mobile sector, including the launch of the first mobile lifestyle brand, Orange.

He also created O2's first pre-pay service as a major outsource contract while at Brite Voice Systems; and as Business Development Director at ROK he came up with the concept of extending the Virgin brand into the mobile sector.

At Telindus he will head the launch of the Telindus Mobile Broadband Framework (MBF), and will be responsible for leveraging the technical expertise in the fixed line mobile environment within Telindus UK and integrating it with the mobile field experience of Belgacom, which includes one of the largest 3G roaming networks in the world.

Mark Hutchinson, UK Managing Director, Telindus, said: "Mike has a deep understanding of mobile business and we are confident that his insight and experience will ensure the success of Telindus Mobile Broadband Framework."

Bowerman added: "The massive growth of the mobile broadband in recent years means this is a fantastic opportunity to introduce a serious challenger to the UK mobile industry."