UK IT and communications group Kingston Communications has changed its name to KCOM Group PLC. The company, whose brands include Affiniti, Smart421, JAM IP and Eclipse Internet, gained shareholder approval for the name change at its Annual General Meeting earlier this month. The name change applies only to the parent company, with the group’s market-facing brands continuing to operate under their existing identities.
The Kingston Communications brand will continue to exist, as it will be used for the group’s activities in Hull and East Yorkshire, where the company has its origins. The Kingston Communications name will also remain the brand under which the Group serves regional small and medium-sized enterprises (SMEs) and channel partners with communications services.
Malcolm Fallen, KCOM Group CEO, said: “During recent years the group has grown in both size and scope to become a national provider of IT and communications services to a wide range of business and consumer markets. The new PLC name more accurately reflects the increased scope and geographic reach of the company’s operations.”
The nature of competition within the industry has changed shape significantly. We are now competing with non-traditional rivals such as Microsoft. We also have established providers from the US moving into the UK.
Steve Tutt, Marketing Director at Vanilla IP