Jabra urges industry to promote UC benefits

Despite obvious productivity and communication benefits, almost half (44%) of IT professionals say that employees are still reticent to give up established tools in favour of new UC technologies, according to Jabra.

The headset maker has urged the tech industry to work closer with businesses and help create new incentives for employees to ensure greater adoption of UC technologies.

Jabra has called for companies deploying UC to take into account human behaviour and fear of change, and think beyond deployment to creative ways of increasing adoption.

Currently, says Jabra, UC adoption rates are just 10% due to employee reticence to give up their current working patterns and tools. And while companies are spending thousands implementing new technologies, employees are still failing to understand how UC can benefit their productivity and efficiency levels on a daily basis.
 
Jabra believes that education and incentives are crucial but having a companywide adoption plan, with considered input and expertise from key functions of the business, will be the key to a successful implementation and ensure that organisations are seeing actual return on their investment quickly.
 
Holger Reisinger, Senior Vice President Marketing, PMM, Alliances, CC&O at Jabra, said: "It's our job as IT professionals to redefine success as that time when UC technologies are actively enabling new and better ways of communication, collaboration, conversation and concentration - and not just whether the deployment was launched on time or within budget.
 
"UC is a key enabler in connecting today's modern knowledge economies. At the same time, these new tools require entirely new behaviours. And, as it has always been the case when introducing new technologies, we need to find ways to ensure that end-users adopt these new tools on their own terms.

"No matter how beneficial your new technology may be, not everyone will share your passion for it. To generate acceptance you need demonstrate how it benefits people personally and gently steer them toward embracing it."

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