Jabra has signed a new European contract with distribution partner Ingram Micro, building on their previous agreement in key regions and expanding the offer of Ingram Micro Advanced Solutions, the value-add division that provides resellers with the opportunity to grow their UC category.
The agreement also allows for the launch of SMB channel programmes and the Channel Transformation Alliance (CTA) education module, which will supply resellers with additional ways to maximise sales and services opportunities.
Christophe Mory, Senior Manager UC EMEA at Ingram Micro, said: "In the UK and in Germany our partnership with Jabra has been a great success and we're excited about the prospect of expanding our relationship into all of Europe."
Andrew Doyle, Senior Director, Jabra Channel Sales EMEA, commented: "This European agreement will allow Jabra to work with Ingram Micro to educate resellers on the importance of audio devices within UC deployments and enable them to offer optimised solutions that will increase their revenue and grow their headset category."