The opportunity for IT resellers to adopt cloud telephony and generate new voice revenues has never been greater, according to a study by NCONNECT.
60% of survey respondents said they would take advantage of cloud telephony by adding it to existing customer offerings.
IT-centric resellers were frank about the concerns and risks associated with selling more voice services, or in many cases selling voice for the very first time.
The biggest obstacle for 55% of respondents was how adding voice might appear to dilute their customer offering.
For 36% of respondents, the prime worry was the competitiveness within the existing voice market and the need to have compelling and differentiated solutions.
"IT resellers must celebrate and exploit their hard-earned specialisms, but why leave money on the table when you're trusted by customers to deliver on their requirements?" said Rami Houbby, UK Managing Director of NCONNECT.
"There is a real opportunity for the IT channel to take advantage of cloud to break through into new voice revenues.
"According to the Cloud Industry Forum, nearly 80% of UK organisations have now formally adopted at least one cloud-based service showing just how far the market has come in understanding and accepting cloud IT. The demand for cloud telephony will only increase."