A new interactive marketing agency launched by industry dab-hands Steve Kemish and Andy Grant claims to take integrated marketing to a new level, delivering creative solutions backed by measurable metrics.
The pair have built their reputations on devising creative and accountable strategies but according to Kemish the shift in marketing isn't just a move to digital.
"It's a shift from broadcasting messages to focusing on creating great branded experiences that benefit both the client and their audience," he said.
"Junction was created to respond to marketers' simultaneous needs for new and disruptive business strategies, digitally-led marketing ideas, and the data, technology and scale needed to execute them efficiently around the world."
Managing Partner and founder Grant added: "We're an interactions agency, not a communications agency. We can address not just brand awareness or lead generation, but all the points where audience and brands come together, no matter what the platform or channel."
Grant also noted that Junction's integrated model is based on its data-centric approach and use of analytics tools. These allow the firm to optimise and improve its work over time, and to provide clear and detailed metrics that help clients accurately assess the impact and Return On Investment of their campaigns and initiatives.
The firm develops solutions across the full marketing landscape, combining traditional marketing with digital media including mobile, web, inbound, online advertising and social media.
"We are pleased to demonstrate that marketing does not have to continue in the same mode - There's another way," said Grant.