8x8's cloud-based Virtual Contact Centre and Quality Management solutions will be key to ensuring Bluecrest Health Screening attains a much valued quality management standard, according to Kevin Scott-Cowell, UK MD of 8x8.
"It's important that companies like Bluecrest can rely on their chosen technology to work effectively and improve customer service in a sensitive space," he said.
"We're looking forward to working with Bluecrest to improve service standards and support its bid to achieve ISO 9001 accreditation."
Bluecrest Health Screening needed one unified platform with cloud-based analytics to track the success of marketing campaigns.
Angela Rodbourne, Contact Centre Director at Bluecrest, added: "Bluecrest uses more than 100 non-geographic numbers as part of direct mail campaigns and the ability to record call volumes and responses has been crucial in evaluating their effectiveness.
"It's important as a provider of healthcare that the level of service we provide in screenings is not only first class but also consistent, which is just as important when our customers reach out to speak to us.
"We're hoping to achieve ISO 9001 to demonstrate our ability to provide excellent services to customers."