Fidelity Group kicks of 'Applification of the Channel' initiative

Service provider Fidelity Group is claiming an industry first after announcing its first revenue share app for the channel alongside cloud-based meeting room management specialist Smartway2.

In an initiative described as 'Applification of the Channel' Fidelity says it aims to help resellers make regular recurring profit from easy-to-use apps that simplify day-to-day business activities.

"This is a major stepping stone in the evolution of the channel into revenue share through apps and will be the first of a series we are launching this year as part of our Applification strategy," said Fidelity managing director Alan Shraga.

Fidelity has now embarked on a reseller recruitment drive for Smartway2's meeting room management SaaS solution which, according to founders Nigel Reading and Martin Hiles can be installed and working within minutes.

The pair previously established BusinessSolve, the Workspace Manager scheduling solution.

Smartway2 responds to the latest developments in cloud computing and mobile device technology, enabling today's always-connected professionals to book onsite resources wherever they are, whenever it is convenient," said Hiles.

As well as booking resources through on-premise touchscreen panels and mobile devices, Smartway2 is fully integrated with Microsoft Apps for Office as well as Google applications, including maps and language translation functionality.

A phased roll-out will initially target resellers addressing the SME market, but Smartway2's scalable architecture
will also be available for multinational and enterprise sized organisations.

"Smartway2 is cost-effective and offers a flexible and scalable licensing model," said Reading.

"Available via a SaaS subscription model, it reduces real estate costs, energy consumption and carbon footprints, and offers resellers valuable recurring revenue opportunities."

A rising tide of mobile workers plays into the hands of Smartway2 resellers, claimed Reading. "When mobile workers need to meet with their partners or customers, it is essential the right collaboration resources are available on the day, without fuss," he added. "Therefore, there's even greater demand now from companies for resource scheduling solutions.

"With Smartway2, we have created a solution based around how people work and the tools and applications they use daily, adding extra value and increased functionality to the conventional resource scheduling process."

 

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