Exertis Micro-P has secured an exclusive UK distribution deal for global technology smartphone brand Asus which is launching three new 3G devices into Britain (the ZenFone 4, ZenFone 5 and ZenFone 6). A 4G device is set to launch in September.
Further smartphones for the high-end segment will be available in the first quarter of 2015.
The deal builds on a long history of partnership between the two companies in other product areas including tablets, netbooks and desktops computers.
Asus Sales Director Steve Hope stated: "We are committed to building a strong mobile business and have a roadmap of future products planned.
"We entered the smartphone business with innovative high end products in the PadFone tablet-come-smartphone series. These products have now been accepted by the market, and so Asus has now reached the right time to begin selling mainstream models."
Asus released ZenFone 4, ZenFone 5 and ZenFone 6 into China and its home-island, Taiwan, at the beginning of the second quarter this year, where pre-orders outstripped supplies.
The planned European launch was delayed until now to allow production to catch up with consumer requirements.
ASUS Product Manager, Anand Unadkat, said that the successful launch of the company's smartphones in Asia has already bought the business' shipment targets for the year well into reach.
"We launched in India in July and within four days shipped 40,000 units and have shipped 200,000 ZenFones in Taiwan," said Unadkat. "Our devices are now available in Sweden where we launched last month, and as of today the UK, with the help of Exertis Micro-P."