Enghouse Interactive has added activereach to its partner programme, enabling the technology and services provider to sell Enghouse Interactive's contact centre solutions.
Richard Brown, Director at activereach, stated: "We always look for solutions that work well together, are intuitive and can be introduced to customers using a modular approach and on a subscription basis without requiring significant upfront investment.
"Enghouse Interactive solutions are also platform independent, which means that they work with all the leading communications platforms, including Cisco, Microsoft Skype for Business and Avaya, opening up a broader range of customers for us to work with."
Initially, activereach will deliver cross-sector campaigns using Enghouse Interactive Communications Center as part of an integrated solutions offering. There will also be a focus on introducing self-service where possible.
"We will stay abreast of new and emerging technologies, particularly in AI and bots," added Brown.
Diego Barrow, Channel Account Director, Enghouse Interactive, said: "activereach shares our vision of the future of customer communications and our focus on evolving to meet the rapidly changing technological and market demands."