Being first to quote the customer for connectivity increases the likelihood of winning a deal threefold, according to calculations made by Jola.
The company bases its claim on data mined from hundreds of sold leased lines as well as quotations on thousands of postcodes.
Andrew Dickinson, MD, said: "We analysed all of our postcodes over a 12 month period and found that where more than one partner was quoting on the same deal, the first in won the business 76% of the time."
He believes that Jola's automated leased line quoting tool speeds up the selling process because it can deliver an email and spreadsheet attachment within minutes of a postcode being entered.
"This means that Jola partners can quote customers while still in meetings with them and as opportunities come up in conversation," added Dickinson. "The system can be accessed via mobile, tablet or laptop."
In practice the algorithm used by Jola takes all the prices from all the main carriers and selects the cheapest for the address across a range of speeds and technologies.
CTO Adrian Sunderland explains: "From our experience end customers view all carriers the same and so pick the cheapest 95% of the time.
"Where the partner or the end user wants a specific carrier, perhaps for diversity, they can contact us and we will deliver a quote manually within 24 hours. Any bona fide channel company can register to use the pricing tool and there is no agreement to sign until the end customer decides they want to go ahead."