Channel diversification is the order of the day according to Daisy Distribution following an audit of its partner database.
The mobile airtime provider has profiled its partners to reveal trends in their portfolio development and the analysis found that a growing number of them have entered the UC market with a mix of mobile and fixed line.
So much so that almost a fifth do not consider mobile to be their primary business activity, with 60% offering fixed lines within their core services.
As well as business mobile 89% of partners offered lines and calls, with 51% selling VoIP, and 46% offering telephone systems and maintenance, while 41% offer Microsoft Office 365.
Julien Parven, Marketing Director, said: "We are seeing more and more of our resellers embracing new technologies and strengthening their portfolios with additional services. Channel diversification is on the rise and shows no signs of stopping."
The database analysis has also proved useful as a marker for partners who have the potential to adopt and implement UC solutions such as Office 365 and Vodafone One Net Business.
Based on its data the distributor will create programmes to help partners identify opportunities within their bases, including marketing tools and support.