Customer confusion is now rated as the biggest issue facing the video conferencing industry, claims new research.
The study found that 58% of channel partners believe customers are baffled by the many options available to them such as videoconferencing, web conferencing with integrated video, and unified communications.
In a bid to clarify the issues Wainhouse Research and Imago Group are to host the Business Breakthrough Events in London on May 29th and Paris on June 3rd.
"Deploying a new video communication service throughout an organisation involves significant investment in time and money, thereby making the decision of which service to go for incredibly important," said Wayne Mason, event director and head of group products and marketing at Imago Group.
"While it is positive that channel partners have recognised that businesses are confused about the wide range on offer, they must now take responsibility and act immediately to solve the problem."