CTI Group has launched a new initiative that pays resellers for every call management and call recording demonstration completed.

The ‘Twelfth Man' campaign has been introduced to make the sale of Proteus and SmartRecord as rewarding and hassle-free as possible, claimed the firm. Until the end of September, new and existing partners that choose CTI Group's Proteus or SmartRecord as their preferred offering will be rewarded with Bonus Bonds for every demonstration they secure.

CTI Group will also provide the sales resource to help resellers close the deal. Andy Wilson, CTI Group VP Sales & Marketing comments: "The usual approach offered by vendors can take up a considerable amount of the channel's time, both in terms of training and closing the business. We are offering them money to do less work."