Citing figures from industry analyst MZA Sales Director of NEC Andrew Cooper said the market for hardware-based technology is as vibrant as ever.
"According to MZA an estimated 88% of the UK's sub 100 extensions are premises-based, so there's still plenty of life in traditional comms-based platforms," he stated. "Its demise has been greatly exaggerated and it remains the dominant force."
Cooper was speaking at an event staged with Nimans to launch the vendor's new SL2100 system to an audience of circa 70 resellers.
"A digital transformation is underway but we should all take our head out of the cloud and keep our feet firmly on the ground," added Cooper. "It's about what tangible business benefits can be delivered rather than the method of delivery."
The roadshows kicked-off in London before heading to Birmingham, Glasgow, Dublin and Manchester.
Head of Solutions at Nimans, John McKindland, added: "The roadshows proved a great way for resellers to see first hand how they can unlock more sales opportunities."