Gamma's flexing of mobile muscle reflects a new campaign to give partners the clout they need to disrupt an outdated mobile industry, according to CEO Bob Falconer who delivered a lively presentation on day one of Comms Vision 2016. There is one sure way to take on the mobile market – give channel partners the power of customer ownership – believes Falconer, who in partnership with Three has done just that.
"Over the past 20 years choice has been reduced," he stated. "We've broken the model with credible differentiated services."
Gamma is now a full MVNO having acquired a mobile core and invested millions to provide a converged services proposition.
"The reality is that we need control of fixed and mobile networks," added Falconer. "The mobile industry is now vertically integrated which means less choice for the channel and more control for the networks."
Richard Woodward, Chief Financial Officer, Three, told delegates that the business sector was an untapped market for Three and that it entered this space with a challenger mentality offering 'sensible wholesale terms'.
"Gamma is a vital part of Three's go to market and has access to our data network," stated Woodward. "We see the business market as ripe for change. Smaller, innovative challengers have been held back, but with Gamma we are shifting the market."
As Gamma marches into mobile territory with Three by its side Falconer's message to the channel is clear. "We give control to partners in real-time which is a great strength," he stated. "Gamma empowers partners to become thin MVNOs. We are also developing our own converged Horizon, SIP and mobile product to provide differentiated integrated services."