The framework of a popular TV quiz show proved a useful conceit to unearth some of the pressing issues that sit on the middle ground between resellers and vendors.
A Family Fortunes style competition based on two 'families' of selected vendor and reseller representatives served as a light hearted device to test the compatibility of viewpoints based on important questions about the reseller benefits, or otherwise, of being closely aligned to vendors and their channel programmes.
In the debate that followed, SAS Global Communications' CEO Charles Davis picked up on the key issue of technical support and the growing complexity of the evolving market.
He said: "There are good products, but getting them installed and working can be a different matter. The old lines of demarcation are gone and we need to pull the bits of a solution together. A lot of technical knowledge is required."
Gamma's Sales Director John Hawe added: " It's all about making things absolutely simple. We're putting more products together because the technology has to be simpler."