Club Doncaster has opted for Green 4 Solutions to handle its core customer relationship management (CRM) operations and email marketing services.
Club Doncaster incorporates Doncaster Rovers Football Club, Doncaster Rugby League Club and Club Doncaster Foundation and Sports College to provide members a host of leisure and entertainment facilities - creating a better Doncaster.
The decision to appoint Green 4 and the Go Solution was based on its functionality, ease of set up and integration capabilities across each sector.
Club Doncaster Marketing and Communications Manager Ryan Murrant said: "CRM is massively important for Club Doncaster as we look to take our fan engagement and marketing communications to the next level.
"The investment from our owners into the CRM allows Club Doncaster Foundation and Sports College, Doncaster Rugby League Club and Doncaster Rovers Football Club to reach out to our supporters and sponsors in a way we have never been able to before, and we thank them for that."