Claranet has bought-in website management skills with the acquisition of Ardenta for an undisclosed sum. Ardenta manages e-commerce systems and has particular expertise in high volume transactional database management. The Surrey-based company has established in 2001 and has annualised revenues of £6m.
Ardenta operates in a number of sectors but has a focus on media and e-gaming, and counts the BBC, ITV, Ladbrokes and William Hill among its customers.
The firm's co-founders, Neil Truby and Scott Hanson, will work alongside Claranet's senior management team to integrate the business.
Michel Robert, Claranet UK's MD, said: "Ardenta's experience with e-commerce systems and database management will complement our in-house expertise, leading to new and improved services for our customers.
"This acquisition represents the latest in a line of strategically important deals that we've made over the past two years across Europe."
Ardenta MD Neil Truby added: "There are considerable cultural and strategic similarities between Ardenta and Claranet and the move will allow us to capitalise on the economies of scale that moving into a larger company affords."