CityFibre has appointed George Wareing (pictured) as Sales Director with a remit to lead the sales and business development team and drive growth across the carrier, wholesale channel, mobile and public sectors.
His 18 years experience in the cable and mobile sectors includes a 15 year stint at Virgin Media Business where he built a commercial team and transformed the mobile backhaul market through a £100 million national backhaul deal with MBNL.
He left Virgin Media Business to become UK Sales Director for Telecity Group in 2014 (now Equinix) where he led many record contract wins.
Wareing said: "As an alternative, full-fibre communications infrastructure provider we have the ability to transform digital infrastructure, alter the status quo for the benefit of all and meet rising demand and expectations for better service and affordable gigabit connectivity. As Sales Director, I'm looking forward to playing a lasting and significant role in this journey."
Rob Hamlin, Commercial Director, CityFibre, added: "George is one of the most respected and highly sought-after Sales Directors in the industry. His achievements in previous roles are renowned and this appointment marks a significant milestone in CityFibre's ambitions to transform digital infrastructure in the UK.
"With George on board, we are positioned to secure fast-paced, well scaled strategic growth with a focus on developing high performing teams and customer satisfaction.
"He will be an asset to the team and we're all delighted that he joins CityFibre at such a pivotal time as we focus on accelerating the number of Gigabit Cities across the UK."