BroadSoft has acquired US-based mPortal, enabling BroadSoft's global telecommunications service provider customers to deliver customisable UC experiences to a wide range of business end users across different market segments.
mPortal designs and develops customer experiences across mobile, web and other connected devices. mPortal's mobile-centric design and development capabilities will provide the foundation for BroadSoft Design - which allows service providers and enterprises to customise and differentiate UC solutions built around BroadSoft's UC-One solution.
"It is increasingly clear that a 'one size fits all' strategy for delivering unified communications is insufficient for meeting the superior and differentiated end user experiences that businesses demand," said Scott Hoffpauir, CTO, BroadSoft.
BroadSoft UC-One makes UC services and other business applications available on a single user interface.
"With BroadSoft Design, service providers can now deliver personalised services to a wide range of market segments and devices," added Hoffpauir.
BroadSoft Design is available to service providers delivering UC services with the BroadWorks platform or via BroadCloud, the fully-managed end-to-end service.