Avnet has appointed Marcus Adae (pictured) to newly created position of VP for Core Suppliers and Technology Groups, EMEA.
Adae is based in Munich, Germany, and reports to Graeme Watt, President, Avnet Technology Solutions, EMEA.
Adae's primary responsibility is to strengthen the relationships with Avnet Technology Solutions key suppliers in EMEA and drive business development in the company's focus technology areas.
He will work closely with Dieter Lott, Avnet's VP of strategic development and planning for TS EMEA, who is responsible for the strategic imperatives pertaining to next-generation technologies, high-growth customer segments and IT services.
Watt said: "Marcus's appointment creates incremental bandwidth and emphasis to align with our core suppliers and co-ordinate sales programs and business development initiatives through the EMEA region.
"In parallel, the appointment enables us to further focus on customers, particularly in high-growth segments, and deliver a clear value proposition around our solutions and services for next-generation technologies."
Adae has worked in the IT industry for 25 years with a strong sales emphasis on value-add and solutions distribution in Germany, Austria and Switzerland.
He was previously MD for Germany at Tech Data and most recently Ingram Micro's VP for the Central Region.