Australia-based independent ISP Exetel has reached around the globe to seal a launch deal with wholesale network provider Virtual1 and other industry players in a bid to enter the UK market with its VoIP and data solutions for SMEs.
Exetel's international expansion follows a period of growth in its domestic market based on what it calls a 'straightforward approach' to business customers.
The family owned company, now rated as Australia's biggest independent ISP, provides a range of data solutions with flexible contracts and what its CEO Richard Purdy claims is an industry changing level of agility, speed, and affordability.
"Exetel's entry into the UK will see the lowering of the costs of data services for businesses, changing the shape of the industry," he stated.
"The UK market is undergoing a seismic shift as more than 3.2 million ISDN lines will have to transition to VoIP in the next 10 years following the decision by BT to phase out ISDN services.
"With many of our existing clients having a presence in both markets, this expansion is a logical step for us.
"Virtual1 is very much aligned to our straightforward approach. The growth of the SME market and the proliferation of cloud services demand an ever-increasing need for affordable data packages, and this is precisely where Exetel's offering sits."
"We see a considerable gap in the market where small businesses are not supported, and we have the know-how and the flexibility to fill this. We aim to replicate the success that we have achieved in Australia in the UK market."
Simon Durrant, Business Development Director, Virtual1, added said: "Exetel's commitment to the SME market through low cost high speed voice and data solutions will help enable us to bring our businesses closer together."