Contact centre specialist Aspect Software has bolstered its channel team with the appointment of Majella Wilkins as Northern Europe Channel Sales Director and Kate Tustin is Northern Europe Channel Sales Manager.
Based in Aspect's European headquarters near Heathrow, UK, Wilkins and Tustin will shape the company's channel strategy in the region, focusing on recruiting specialist cloud partners to deliver both mobile self-service and Aspect's cloud-based customer engagement solution, Zipwire.
Both appointments join Aspect from contact centre technology provider Avaya, where they spent almost five years driving channel growth and developing key partners in Europe.
Wilkins said: "The cloud represents a significant opportunity for resellers, namely because of the changing expectations of end users.
"If we go back to the consumer, we know that they are driving the way they interact with companies, or the contact centre.
"The most effective way that companies can support a mobile self-service strategy, or deliver exceptional omni-channel customer experiences, is to move to a cloud-based model.
"But we know that making the move to selling cloud-based solutions can be challenging, impacting everything from cash flow to payroll and commission schemes. It's therefore critical that vendors like us can offer resellers the support they need to make the transition. This will be at the heart of our work at Aspect."