3CX has added clientless WebRTC video conferencing to the 3CX Phone System.
The feature, called 3CX WebMeeting, is said to be one of the first multiple participant web conferencing solutions using WebRTC.
Google's WebRTC technology enables video and voice communications to take place through the Internet browser, and participants can join meetings without the need to download additional software or plug-ins.
3CX WebMeeting is delivered as a hosted add-on, meaning that customers can use the web conferencing feature without installing additional server hardware or requiring additional bandwidth.
The meeting set-up and configuration takes place locally but is streamed via 3CX's data centres, saving businesses the need for additional bandwidth.
3CX customers can also host webinars or online training using the Virtual Classroom features. Web conferences can be launched through the 3CXPhone client with a few mouse-clicks.
Nick Galea, CEO, said: "This is a game changing moment for the telecoms industry, with 3CX WebMeeting, web conferencing is now within everyone's reach."