Saving money is still the number one reason for reducing power consumption in today's data centres, according to the findings of a new survey released by the organisers of Data Centre World Only one third of data centre managers cite a desire to go green as the key reason for implementing energy saving solutions, found the survey of registered attendees at this year's show.

The research also revealed that nearly a quarter of all data centre managers are not concerned about their future power consumption, with nearly half of all respondents being unaware that data centre energy requirements are expected to double over the next four years. On a more positive note, however, data centre managers are embracing virtualisation, with 64 per cent stating that this will be the key to better managing power consumption.

Sarah Williams, Event Director of Turret Group, organisers of Data Centre World commented: Today, energy efficiency and power conservation are the words on everyones lips, from Government-backed green initiatives, to businesses and households being encouraged to go green. It is shocking, therefore, that in an industry renowned for being so power hungry, there has not been more of a move by data centres towards green technology and best practice.

"Although we are seeing data centres beginning to reduce power consumption, they are still making these changes as a financial decision. It is vital that they realise that as such prolific energy users, they have a real responsibility towards the environment and as such, must moderate their practices to protect it."