ISPA welcomed a report from Ofcom on the state of the UK broadband market, which again showed growth in the take up of high-speed superfast Internet (defined as over 30 mbps).
Superfast take up is now up to 22% of all connections (up from 10% last year) and is now available to three quarters of homes in the UK, reflecting the innovation and investment ISPA members have made in their networks, enabling customers to enjoy better services like HD quality on-demand video and cloud applications.
ISPA members currently represent 98% of the UK internet access market, with huge diversity, from the major access providers, to ultrafast, mobile and Wi-Fi ISPs. The report also shows increasing demand for data, with UK customers currently using 650m gigabytes of data a month, with an increased use of public Wi-Fi and mobile internet.
ISPA Secretary General Nicholas Lansman said: "The UK has long been seen as the world's most competitive telecoms market and broadband is the only utility which has seen prices drop, so it's excellent connectivity and speeds are increasing with prices going down for consumers. Particularly pleasing is the fact more people are taking up superfast connections and 4G, showing there is clearly appetite for the newest technology."
He also called for further clarity from government on their long term plans for broadband roll-out adding: "I also call in the government to develop its broadband plans beyond 2015, to address the final 10% and we will be discussing this at our annual conference in November."